ABOUT US
💭

KRUCIALIZE is a music label under SM Entertainment where ARTISTS and KREW are empowered the autonomy to create a variety of content derived from music and beyond. We aim to breathe new life into the essence of K-pop by expanding its genre spectrum and seeking out unique, distinctive content. We eagerly await a more diverse range of listeners to become part of KRUCIALIZE's KREW.

Coming Soon!
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Min Jiwoon 【Sentimental Love】

🎧 2024.10.04 1PM (KST)

ABOUT US
📞

KRUCIALIZE는 ARTIST와 KREW가 주체성을 가지고, 음악과 음악으로부터 파생되는 다양한 콘텐츠를 제작하는 SM엔터테인먼트 산하 뮤직 레이블입니다. K-POP의 본질에 새로운 숨을 불어넣어 장르적 스펙트럼을 넓히고, 차별화된 독자적인 컨텐츠를 추구합니다. 더 다양한 Listener들이 KRUCIALIZE의 KREW가 될 수 있길 기다리고 있습니다.

COMING SOON   
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